Banking Is Caring
Is there a single word that describes ChampaignUrbana, Mahomet and Fisher banking? A typical bank customer might say "loans". Another might use the word "modern." And plenty of people will use the word "secure". Plenty of banks do loans, are modern and are secure. But banking in East Central Illinois can also be called "caring" thanks to Fisher National Bank.
Eric Stalter is a Senior Vice President, and he knows you win and retain customers because you care about them. "Caring is taking care of the customer's needs, not just their financial needs," says Eric. "We participate in the community. ... We look at what we can do, not as how it affects our bottom line, but is it the right thing to do. Are we good members of the community? We're not just taking from the community."
Maybe Eric's created a new slogan for banking in towns like Fisher, Mahomet and ChampaignUrbana: "We're not just taking from the community." But isn't that what we expect from most banks? We give them our money, then take it back when we need it. Not so, says Eric: "I get so many customers that will come in and spend an hour and before you know it the day is gone. I look and say, 'Oh gosh, I didn't get things done!' but you did get something done. You spent time with someone. You learned more about them, they learned more about you. It makes for a better day. It makes for a better business."